The Secret Weapon

On the surface it appears that senior executives manage a myriad of initiatives on many different levels. But from my observation, they manage only one thing. Communications. How and what we communicate shapes our reality. And how effective we are at managing these...

Digital Transformation: the Science of Staying Relevant

Were in the midst of a technological revolution that’s forever changing how we connect, live and work. Digital has fundamentally changed consumer expectations. Everyone expects an Amazon or Disney experience today. If your brand doesn’t embrace a digitally...

Rebranding: 9 Reasons Why You Should Rethink or Refresh Your Brand

Rebranding delivers clarity and a revitalizing change for your brand’s future. As your company evolves and grows, you’ll need to periodically refocus your brand to reflect who you’ve become, what you stand for, and why it matters. Before you rebrand, it’s helpful to...