“I Build Brands That Connect With People
and Fuel Profitable Revenue Growth”

Kelly Ashton Bradley, Marketing Director

“I Build Brands That Connect With People
and Fuel Profitable Revenue Growth”

Kelly Ashton Bradley, Marketing Director

Creative Strategist. Unshakable Optimist.

I work hand-in-hand with companies to develop brands that inspire trust, loyalty, and evangelists.

By embracing your culture, values and purpose, you’ll move beyond functional benefits to reveal the bold, interesting, and human side of your company. After all, people do business with people. . .

Having founded multiple companies, led high performance teams, and masterminded brand transformations in hard-to-market industries, I work at the intersection of marketing, sales, and the customer experience to bring about profitable growth.

Read My Bio

A FEW BRANDS I’VE WORKED WITH

PROFESSIONAL EXPERIENCE

As an entrepreneur with 15+ years of branding, marketing, and in-the-trenches business leadership, I have the experience and confidence to see the forest and the trees.

SAY NO TO MEDIOCRE

People have often asked my advice on developing and inspiring an integrated marketing design and sales team that could deliver such big results, and I tell them, “ Getting the right people on your team and helping them thrive is the wellspring of success.”

I consult with private clients in the U.S. and Canada, and currently serve as marketing director for a regional wealth management firm. As the creative energy and driving force behind the brand, I lead the strategy, digital, marketing, campaigns, content and communications to position the firm as a thought leader that empowers people to achieve financial freedom so they can live life on their own terms.

 

01. DIGITAL GROWTH MARKETING

I plan and deploy digital growth strategies that attract, educate, convert, and monetize the most ideal customers.

  • Instituted and currently manage marketing automation and sales funnels to generate leads and seize opportunities. SEE IT IN ACTION

02. BRAND STRATEGY

I develop brand strategy and positioning to gain a competitive edge and show the interesting, bold, and human side of business.

  • Branded and rolled out Institutional Investing Services. B2B
  • Led corporate rebranding with 98.2% client retention. B2B, B2C

DOWNLOAD MY CASE STUDY:

Rebranding to Grow $100M

03. MARKETING CAMPAIGNS + COMMUNICATIONS

As a marketing director, I spearhead impactful, integrated marketing campaigns that attract, generate leads, build trust, expand thought leadership, and grow revenue.

  • Launched Dynamic Portfolio Management™ B2B, B2C
  • Brought to market, a legacy planning book, Do More that Matters® B2B, B2C
  • Rolled out consumer education program B2C attended by almost 1000 attendees to date!

04. EVENT EXPERIENCES THAT GET RESULTS

Having developed and managed over 1047 newsworthy event experiences—tradeshows, product launches, conferences, client loyalty and educational events, I can show you what works and what doesn’t.

  • Designed tradeshow campaigns and displays for International Auto Show B2B, NY and Boston International Gift Shows, B2B
  • Planned and produced Dreams Event and promotional campaigns featuring Sandra Joseph, lead, Phantom of the Opera, B2C
  • Tech event consultant for VMware VMUG, Dell EMC, NetApp, Splunk

WHAT PEOPLE SAY ABOUT ME

Kelly increased attendance at our tradeshows 30-40%. 

Jim Shea, Founder, The Wildflower Company

You bring an incredible amount of talent and marketing savvy to our firm.

Greg H., CEO, Wealth Management

If you have the chance to work with Kelly – DO IT! 

Aimee Ashton, Account Executive, iHeartMedia

Kelly approaches business development with a passion for success and her experience in the field shines…

Charlie Shiflett,  Investment Banking Associate, Jefferies

Kelly is relentlessly resourceful and inspires people to be their best. 

Adrienne Munroe, Marketing Manager, Electric Banana

BRAND, CULTURE, AND GROWING REVENUE IS IN MY DNA

As a multi-passionate entrepreneur, I’ve worn a few hats – brand strategist, agency creative, color theorist, board member, mentor, manager, content writer, graphic designer, project manager, researcher, sales, photographer, author, and presenter.

One of the most interesting things I’ve done was consulting on color and design to create a line of faux botanicals for an importer. Working with overseas designers and learning from their perspective about their culture and how they work helped me understand and appreciate working with people at every level and all walks of life.

CONNECT THE DOTS

As a result of all this inspiration and experience I often see what others don’t, then connect the dots between marketing and business strategy to identify where a company is going and how to get there–efficiently and profitably.

FAIL FAST. FAIL CHEAP. AND LEARN FROM IT.

My past experience allows me to simplify complexity and focus on the critical. I always look at things from a unique angle, challenge assumptions, and devise ways to do it better. And when failure knocks at the door . . . invite it in for a pow-wow, jettison it quickly to minimize losses, and apply the lesson learned.  

Branding

  • Strategy + Ideation + Management 30% 30%
  • Digital Management 20% 20%

Marketing

  • Analytics + Compliance 5% 5%
  • Content + Copywriting 25% 25%

Strategy

  • Public Relations + Events 10% 10%
  • Graphic Design 10% 10%

Digital and print marketing assets I’ve created content and design for

Number of  product launches, tradeshows + event experiences I’ve created and led

Training sessions, conference presentations + workshops I’ve facilitated

Person marketing, design + sales team I hired, trained, and mentored

ABOUT ME

A strategist at heart, the process of change and re-invention fascinates me. I dive deep into regional and cultural differences, technology, why businesses rise and fall, and the customer experiences (CX) interwoven throughout.

At 23, I founded my first company and several others in rapid succession. In 2006, I sold AVG, Inc., my B2B / B2C tradeshow and event company. With an unstoppable team of 11-18, 10 sales reps, and showrooms in Boston and Atlanta, the company had hundreds of clients, and was an 8x “Best of Hartford” award winner.

Read My Bio

 

 

MY CORE VALUES

Integrity, Vision, Civility
Intelligence
Perseverance

INSPIRE

As a leader, my team counts on me to leverage their strengths and go far beyond our limits.

PEACEMAKER

Others call on me to navigate situations that call for integrity, quick, thinking, grace and civilty.

HUMBLE CONFIDENCE

Listen and learn. You never know where you’ll discover your next big idea.

PERSPECTIVE

Carefully consider other viewpoints. Let humor, reflection and empathy smooth the way.

RESOURCEFUL

I think it’s important to be openminded, proactive, and flexible.

GIVING BACK

“We make a living by what we do, but we make a life by what we give.” -Winston Churchill

As my way of giving back, I facilitate pro bono BRAND LABS™ marketing workshops for entrepreneurial growth-stage companies and startups.

I enjoy helping entrepreneurs—just like, the mentors at SCORE and the American Marketing Association went out of their way to help me. I remember how that feels and want to pass it on.

You’ll get ideas to transform your marketing and build your brand so you can grow your company.

Coveted pro bono BRAND LABS™ timeslots fill quickly. Add your name to my wait list and get invited!

THINK MARKETING + RESEARCH™

In 2014, I co-founded THINK Marketing + Research, a collaborative of entrepreneurs and creatives. Exceptional thinkers and doers – we help entrepreneurial growth-stage companies build their brand and get the most from their marketing investment so they can exponentially grow their company.

It’s Always Nice to Meet New Professional Contacts or Help a Business Launch + Grow.

Reach out if you want to work with me or talk about marketing, branding, technology, or tea!