Don’t Just Get Attention; Become Relentlessly Relevant
“It’s not just about getting attention. It’s more about becoming relentlessly relevant.” Whenever my message is about transformation and re-invention, I’m usually not the favorite person in the room. I think that’s because when I talk about how to bring...
The Secret Weapon
On the surface it appears that senior executives manage a myriad of initiatives on many different levels. But from my observation, they manage only one thing. Communications. How and what we communicate shapes our reality. And how effective we are at...
Attract Loyal Clients with These 6 Rules
Poor customer service can cost you a lot. Outstanding customer service should the bedrock of your brand. It can make or break your business. If everyone in your company takes ownership of your brand, what it stands for, and how you treat people, you'll...
Digital Transformation: the Science of Staying Relevant
Were in the midst of a technological revolution that's forever changing how we connect, live and work. Digital has fundamentally changed consumer expectations. Everyone expects an Amazon or Disney experience today. If your brand doesn't embrace a digitally...
Rebranding: 9 Reasons Why You Should Rethink or Refresh Your Brand
Rebranding delivers clarity and a revitalizing change for your brand’s future. As your company evolves and grows, you’ll need to periodically refocus your brand to reflect who you’ve become, what you stand for, and why it matters. Before you rebrand, it’s...
Build Your Brand. Grow Your Revenue.
Your brand is the essence of your company. It has impact. It’s what people say about you and how you make them feel. Your brand has a VISION—something to believe in, a VOICE—with a distinct point of view, story and strong sense of origin, a CULTURE people...
Alexa, Fix My Brand
With AI poised to define the future of digital marketing, it’s important to acknowledge not only the possibilities, but the cultural and moral implications it holds for your brand. TechCrunch reports that Microsoft, DeepMind, Amazon, Google, Facebook and IBM are...