On the surface it appears that senior executives manage a myriad of initiatives on many different levels. But from my observation, they manage only one thing. Communications. How and what we communicate shapes our reality. And how effective we are at...
Were in the midst of a technological revolution that's forever changing how we connect, live and work. Digital has fundamentally changed consumer expectations. Everyone expects an Amazon or Disney experience today. If your brand doesn't embrace a digitally...
Rebranding delivers clarity and a revitalizing change for your brand’s future. As your company evolves and grows, you’ll need to periodically refocus your brand to reflect who you’ve become, what you stand for, and why it matters. Before you rebrand, it’s...
Your brand is the essence of your company. It has impact. It’s what people say about you and how you make them feel. Your brand has a VISION—something to believe in, a VOICE—with a distinct point of view, story and strong sense of origin, a CULTURE people...
With AI poised to define the future of digital marketing, it’s important to acknowledge not only the possibilities, but the cultural and moral implications it holds for your brand. TechCrunch reports that Microsoft, DeepMind, Amazon, Google, Facebook and IBM are...