Attract Loyal Clients with These 6 Rules

Poor customer service can cost you a lot. Outstanding customer service should the bedrock of your brand. It can make or break your business. If everyone in your company takes ownership of your brand, what it stands for, and how you treat people, you’ll deliver a...

Digital Transformation: the Science of Staying Relevant

Were in the midst of a technological revolution that’s forever changing how we connect, live and work. Digital has fundamentally changed consumer expectations. Everyone expects an Amazon or Disney experience today. If your brand doesn’t embrace a digitally...

Rebranding: 9 Reasons Why You Should Rethink or Refresh Your Brand

Rebranding delivers clarity and a revitalizing change for your brand’s future. As your company evolves and grows, you’ll need to periodically refocus your brand to reflect who you’ve become, what you stand for, and why it matters. Before you rebrand, it’s helpful to...

Integrated Marketing Campaign, Do More That Matters® B2B, B2C

Project Brief Centered on the release of a new life and legacy planning book, You Can Do More That Matters® , the campaign combined digital, print, public relations, direct mail, email, radio, video, giveaways, and speaking at national conferences. The Campaign The...

Nonprofit Foundation Presentation, B2B, B2C

Project Brief A captivating multimedia presentation, special report, and nurture sequence developed to create awareness + gain donors for Connecticut Sports Foundation and ILROG Research. It was presented at the IMI Affluent Family Forums. The Opportunity IMI is a...