Centered on the release of a new life and legacy planning book, You Can Do More That Matters® , the campaign combined digital, print, public relations, direct mail, email, radio, video, giveaways, and speaking at national conferences.
The campaign, kicked off with a live launch party + book signing in Providence, RI and Hartford, CT. It unfolded over 18 months in multiple stages to ensure that the marketing message was consistently received by the greatest possible number of people in the target market.
developed the marketing strategy, and campaign working with the authors, publisher, CBS radio, PR firm, digital developers, vendors, and strategic partners. I created content and designed marketing collateral, radio ads, and presentations.
Book Trailer: View the video
Copyright: Do More That Matters, LLC
Conceptual Design Samples
The Skills Needed To Produce Brand Excellence
Thoughtful design centered around the book jacket colors and fonts carried throughout the campaign branding.
Remarkable launch parties, educational workshops, and multimedia presentations at national conferences.
Landing pages, pre-qualifying surveys, blogposts, web banner ads and video led to expanded opportunities.
Synthesizing the brand’s personality and meaning for the optimum customer experience and business results.
Thank you for all your hard work and effort making our brand launch a huge success.
Greg H., Wealth Advisor