Brand Book: Your Story, Our Story B2C

Project Brief

The brand book is designed around a financial services firm’s customer personas. It makes people feel at ease as it tells the story of why people seek wisdom from a personal advisor. It shares the company’s values, investment philosophy, story, and offers advice on selecting a financial advisor.

The Campaign

The brand book is a critical component of the financial services firm’s prospect and client packets. The heavy weight bronze metallic paper and embossed silver stamp along with parchment pages inside inspire people to save it. The quality and thoughtful content clearly make the company stand out.

My Role

Client Persona + Research Copy
Graphic Design
Photography for select images
Vendor Management

Copyright: Hammond Iles Wealth Advisors

Conceptual Design Samples