Project Brief
The brand book is designed around a financial services firm’s customer personas. It makes people feel at ease as it tells the story of why people seek wisdom from a personal advisor. It shares the company’s values, investment philosophy, story, and offers advice on selecting a financial advisor.
The Campaign
The brand book is a critical component of the financial services firm’s prospect and client packets. The heavy weight bronze metallic paper and embossed silver stamp along with parchment pages inside inspire people to save it. The quality and thoughtful content clearly make the company stand out.
My Role
Client Persona + Research Copy
Graphic Design
Photography for select images
Vendor Management
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Copyright: Hammond Iles Wealth Advisors
Conceptual Design Samples
