Branding a Startup, Planned Giving Strategies®

Project Brief

Founded to help nonprofit organizations secure donors, the company was also a marketing strategy to build clients for a wealth management firm by helping educate the nonprofits’ donors on charitable giving plans and reducing or eliminating estate taxes.

The Branding

A warm, positive red was selected because it captures attention, commands action, and is energetic. Balanced by silver taupe, the design generated many positive comments for its uniqueness in the nonprofit world. At industry events and tradeshows, the brand took center stage with the distinctive red backdrop, and slogan “We Start Conversations!”