“Let’s Build a Brand That Connects With People and Fuels Profitable Growth”
Kelly Ashton Bradley, Chief Experience Officer, Brand Strategist
I re-imagine brands for organizations that want to stay relevant in the future.
What’s inside a brand—your brand’s DNA, is what touches and inspires people. By embracing your culture, values and purpose, you’ll move beyond functional benefits to reveal the bold, interesting, and human side of your company.
Having founded multiple companies, led marketing for SMEs, built high-performance teams, and masterminded brand transformations in highly competitive industries, I work at the intersection of marketing, sales, culture, data and human relationships to bring about profitable growth and success.
PROFESSIONAL EXPERIENCE
As an entrepreneur and Chief Experience Officer for a private wealth management company, I have 15+ years of branding, marketing, and in-the-trenches business leadership experience. I develop brand narrative and build business through creativity, innovation, and leading high performance teams.
“When people ask me how I developed a team that can accomplish so much I say, “Hire for the right cultural fit, and most importantly, care enough to improve the wellbeing of everyone on your team.”
01. BRAND STRATEGY
I develop brand strategy, messaging and narrative to gain a competitive edge and show the interesting, bold, and human side of business.
- Branded and rolled out Institutional Investing Services. B2B
- Led corporate multiple corporate rebrandings with 98.2% client retention. B2B, B2C
DOWNLOAD MY CASE STUDY:
Rebranding a Boutique Wealth Management Firm
02. DIGITAL TRANSFORMATION
I plan and deploy digital transformation initiatives to infuse energy into underperforming brands, modernize marketing, attract, engage, convert, and monetize ideal target markets.
- Instituted and currently manage marketing automation and sales funnels to generate leads and seize opportunities. SEE IT IN ACTION
03. STRATEGIC PLANNING, MARKETING STRATEGY ALIGNED WITH BUSINESS STRATEGY
As head of marketing, I develop impactful strategic plans and spearhead integrated marketing campaigns that position companies as thought leaders and drive profitable growth.
- Launched Dynamic Portfolio Management™ Program B2B, B2C
- Brought to market, a legacy planning book, Do More that Matters® B2B, B2C
- Rolled out investor education series attended by 1300+
04. EXPERIENTIAL EVENTS & TRADESHOWS THAT GET RESULTS
I have produced over 1047 newsworthy event experiences—tradeshows, product launches, conferences, client loyalty and educational events—Hollywood-scale to intimate private gatherings and vibrant online workshops that brilliantly showcase brands.
- Designed tradeshow campaigns and displays for International Auto Show B2B, NY and Boston International Gift Shows, B2B
- Planned and produced Dreams Event and promotional campaigns featuring Sandra Joseph, lead, Phantom of the Opera, B2C
- Event consulting for SAAS events, VMware VMUG, Dell EMC, NetApp, Splunk
BRAND, CULTURE, AND GROWING REVENUE IS IN MY DNA
As a multi-passionate entrepreneur, I have worn many hats – brand strategist, marketing director, color theorist, board member, mentor, content writer, graphic designer, agile project manager, data researcher, sales, and keynote presenter.
CONNECT THE DOTS
As a result of all this inspiration and experience I often see what others don’t, then connect the dots between marketing and company strategy to identify where a company is going and how to get there–efficiently and profitably.
FAIL FAST. FAIL CHEAP. AND LEARN FROM IT.
My past experience allows me to simplify complexity and focus on the critical. I always look at things from a unique angle, challenge assumptions, and devise ways to do it better. And when failure knocks at the door . . . jettison it quickly to minimize losses, and apply the lesson learned.
Branding
Marketing
Strategy
Digital and print marketing assets I’ve created content and design for
Number of product launches, tradeshows + event experiences I’ve created and led
Training sessions, conference presentations + workshops I’ve facilitated
Person marketing, design + sales team I hired, trained, and mentored
A strategist at heart, the process of change and re-invention fascinates me. I dive deep into regional and cultural differences, technology, why businesses rise and fall, and the customer experiences (CX) interwoven throughout.
MORAL COMPASS
Integrity, Civility, Courage
Service to People, Humility
Entrepreneurial Spirit
INSPIRATION
As a leader, my team counts on me to leverage their strengths and go far beyond our limits.
PEACEMAKER
Others call on me to navigate situations that call for integrity, quick thinking, and diplomacy.
HUMBLE CONFIDENCE
Listen and learn. You never know where you’ll discover your next big idea.
PERSPECTIVE
Carefully consider other viewpoints. Let humor, reflection and empathy smooth the way.
RESOURCEFUL
I think it’s important to be openminded, proactive, and flexible.
A strategist at heart, the process of change and re-invention fascinates me. I dive deep into regional and cultural differences, technology, why businesses rise and fall, and the customer experiences (CX) interwoven throughout.
MORAL COMPASS
Integrity, Civility
Intelligence, Perseverance
Wealth as a Tool to Improve Lives
INSPIRE
As a leader, my team counts on me to leverage their strengths and go far beyond our limits.
PEACEMAKER
Others call on me to navigate situations that call for integrity, quick, thinking, grace and civilty.
HUMBLE CONFIDENCE
Listen and learn. You never know where you’ll discover your next big idea.
PERSPECTIVE
Carefully consider other viewpoints. Let humor, reflection and empathy smooth the way.
RESOURCEFUL
I think it’s important to be openminded, proactive, and flexible.
GIVING BACK
“We make a living by what we do, but we make a life by what we give.” -Winston Churchill
As my way of giving back, I facilitate pro bono BRAND LABS™ marketing workshops for entrepreneurial growth-stage companies and startups.
I enjoy helping entrepreneurs—just like, the mentors at SCORE and the American Marketing Association went out of their way to help me. I remember how that feels and want to pass it on.
You’ll get ideas to transform your marketing and build your brand so you can grow your company.
Coveted pro bono BRAND LABS™ timeslots fill quickly. Add your name to my wait list and get invited!
THINK MARKETING + RESEARCH™
It’s Always Nice to Help a Company Launch + Grow.
Reach out if you want to work with me or talk about marketing, branding, and strategy!