rt', 10, 2 ); bradcablellc, Author at Digital Marketing Director, Kelly Ashton Bradley https://kellyashtonbradley.com/author/bradcablellc/ Fri, 27 Jan 2023 21:00:25 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://kellyashtonbradley.com/wp-content/uploads/sites/44/2021/09/cropped-imageedit_1_2568623047-32x32.png bradcablellc, Author at Digital Marketing Director, Kelly Ashton Bradley https://kellyashtonbradley.com/author/bradcablellc/ 32 32 Don’t Just Get Attention; Become Relentlessly Relevant https://kellyashtonbradley.com/dont-just-get-attention-become-relentlessly-relevant/ Tue, 10 Aug 2021 05:51:14 +0000 https://kellyashtonbradley.bradcable2.wpengine.com/?p=146 The post Don’t Just Get Attention; Become Relentlessly Relevant appeared first on Digital Marketing Director, Kelly Ashton Bradley.

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“It’s not just about getting attention. It’s more about becoming relentlessly relevant.”

Whenever my message is about transformation and re-invention, I’m usually not the favorite person in the room. I think that’s because when I talk about how to bring about change, the people I’m conversing with have to be ready to hear it, and then do something about it in order to move forward. Transformation begins with seeing things in a way that you’ve never seen them before, imagining a better future, and being able to inspire other people to see it as well.

The future of everything requires that we take a step back and look at where we’ve been in order to bring our insights to life and translate them into something that matters.

Since technology commands so much attention, it’s easy to get caught up thinking that getting people’s attention is the only thing that matters. Yes, it matters, but only if you offer value to others. Think about it, we’re bombarded with so much information that it’s sometimes hard to keep up. We get so caught up in the process that we can forget that real people should be at the center of everything we create. Digital just helps us spread the message more efficiently.

“It’s not just about getting attention. It’s more about becoming relentlessly relevant.”

You need to adapt your authentic story, and clarify your message to engage on the technology platforms most suited to your business. What works on one platform doesn’t necessarily work on another, and that’s where insights and data matter.

Your Brand Re-Invented

The democratized web is re-inventing brands in real time. Fewer people make decisions based on what you say about your brand. They decide based on what their friends and family say, and on reviews, or videos.

So, your brand’s future is actually about designing experiences that are so engaging that people want to talk about and share them. If you think about the importance of using insights to design experiences that people feel and share, you’ll begin to see why some brands such as Amazon or Apple compete at a very high level.

Generally there’s a BIG gap between what we say we do, what people feel or share, and the experience people buy.

As humans, we celebrate similar things and look to others for inspiration and aspiration. Unfortunately, we tend to view marketing through yesterday’s lens. In many companies marketing isn’t valued as much as it should be, lacks adequate resources, and there certainly isn’t enough collaboration between marketing, business development, sales, IT, and the client experience.

8 Questions You Should Ask if Your Company Wants to Be Relentlessly Relevant

I find that most often the metrics used to show success are based on legacy foundations. While we need to honor their legacy, they aren’t designed for a world that operates on, and expects immediate fulfillment.

So, let’s challenge convention and ask some hard questions to help pave the way for innovation, iteration and transformation so we can accelerate growth.

  • What behavior exists today, and how do we want to change it?
  • What problems do our clients and prospects tell us they need solutions for?
  • What happens if we don’t try something new?
  • What insights do we have that can help solve the problems people tell us they need solutions for?
  • Have I asked people to tell me where they view our band in today’s inter-connected society?
  • Where do our clients and prospects alike say we fall short?
  • What can we eliminate or reduce that adds cost but no value, and we assume people need?
  • Have we explored “What if…”?

Once you’ve had a great experience you’ll never go back. That becomes your new standard. Almost everyone has a favorite brand. And it became your favorite because it related to you, inspired you, and moved you.

Marketing is an Opportunity-Spotter for Companies

Marketing is as much about what happens next as it is about getting someone’s attention. It fills the sales funnel but can also work throughout the entire customer experience – at every touch. This in turn powers insights that lead to product advancements, better service, heightened loyalty, and even new business infrastructure.

Reverse Engineer for Relevance

There’s an incredible core shift in what people value, their standards, and what meaningful engagement and experiences look like. Don’t blaze a trail toward irrelevance by using vanity metrics that simply get attention. Make it about something greater, make someone feel something and be inspired to take action.

Ask yourself, are you just doing the same thing better with new technology, or is what you’re doing creating new value? Are you designing for the mind of the future? Are you challenging convention, or are you just buying time? How are you changing the world? Digital transformation is an outside-in process where we take behaviors, expectations, and preferences and explore them to create new value for clients and employees

Kelly Ashton Bradley masterminds marketing transformations that build brands, engage people, fuel loyalty and drive profitable revenue growth. www.kellyashtonbradley.com.

Join us for a Brand Labs Marketing Transformation Workshop and learn how to modernize your marketing so people want to do business with you. You’ll get good advice on building your brand, and together, we’ll solve your marketing problems so you can grow your revenue. REGISTER NOW

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]]> The Secret Weapon https://kellyashtonbradley.com/the-secret-weapon/ Mon, 17 Dec 2018 22:27:18 +0000 https://kellyashtonbradley.wpmudev.host/?p=289 The post The Secret Weapon appeared first on Digital Marketing Director, Kelly Ashton Bradley.

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On the surface it appears that senior executives manage a myriad of initiatives on many different levels. But from my observation, they manage only one thing. Communications. How and what we communicate shapes our reality. And how effective we are at managing these everyday exchanges determines how productive our organization is, how happy our employees are, and how profitable the company becomes.

Talk is cheap. And no matter what anyone says, actions always speak louder than words. It is rare to work with, or for, someone who is insightful enough to distinguish and generate the exchanges that actually create alignment, productivity, innovation, and job satisfaction out of the noise of everyday business activities.

However, when a leader has the ability to jettison past-based, unproductive conversations that crush creativity, waste time, erode morale, and hinder action ̶ and replace them with future-based communications that inspire leadership, unprecedented action and decision-making, they possess the secret weapon for success, and a huge competitive advantage. Being able to honor the past and use it as a constructive foundation for the future is a powerful force toward building breakthrough business performance, a culture people want to be part of, and a strong brand.

Peak performance requires us to use language in a different way to create the future we want to live into, instead of continuing a story that holds us back. Most executives ask, “How can I get people to “buy-in”. Instead, they should ask, “How do I create ownership?” This innovative way of thinking and asking questions can transform an entire workforce from people who are just going through the motions and mind-numbingly doing their job, to leaders at every level who become brand evangelists and an unstoppable force to achieve organizational goals.

Kelly Ashton Bradley builds brands that engage people, fuel loyalty, and drive profitable revenue growth. www.kellyashtonbradley.com.

 

Build Your Brand, Grow Your Company

Attend a Brand Labs Workshop and position your company to build deeper relationships and connect with people so you double, 4x, even 10x your growth. REGISTER NOW

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]]> Attract Loyal Clients with These 6 Rules https://kellyashtonbradley.com/attract-loyal-clients-with-these-6-rules/ Tue, 10 Jul 2018 13:49:09 +0000 https://kellyashtonbradley.bradcable2.wpengine.com/?p=143 The post Attract Loyal Clients with These 6 Rules appeared first on Digital Marketing Director, Kelly Ashton Bradley.

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Poor customer service can cost you a lot. Outstanding customer service should the bedrock of your brand. It can make or break your business. If everyone in your company takes ownership of your brand, what it stands for, and how you treat people, you’ll deliver a remarkable experience to your clients. In turn, your company will grow exponentially. Every touch matters.

Rule 1: Exceed Expectations

To attract loyal clients, don͛t just seek to meet expectations, go beyond them. Find out what your clients actually want and need, and what form of communications they prefer. Wow them like Disney.

“One Heck of a Handsome Lawn…”

When I was a kid mowing lawns for a job, my dad told me, “Give it all you’ve got..I took this to mean finish as fast as I could, collect the money, and go on to the next. Well, you can imagine my surprise when I went to mow that same lawn a few weeks later and it was already done. In fact, it looked about ten times better than usual. Figuring the homeowner did it herself; I knocked on the door and asked about it. And here’s what she said, “Oh, I found someone else to do it. For the same price, they weed and edge”.Crushed, I went home thinking of all the money I was going to lose over the mowing season.

But here’s the thing. I wasn’t thinking of the homeowner, or of service to others. I was only thinking of me, and what I was going to buy for school and how full my piggy bank would be.

So, at my fathers urging, I shifted my thinking and tried something new. On my next customers lawn, not only did I mow more carefully, but I trimmed the hedge, edged, weeded, and watered the garden. And I did the same for all the rest of my customers lawns. It took longer, and I missed watching Star Trek, but I felt really good at the end of the day.

Each time I mowed, I invited the homeowner out to see the lawn to make sure they were satisfied before they paid. When Mr. Hansen said, That’s one heck of a handsome lawn – the best job I’ve ever seen and ask if it cost more, I told him he could pay the same, or whatever he thought it was worth. I did the same for all the rest.

I ended up getting almost every house on the block as a customer, and my brothers lawn mowing customers started asking him if I could do their lawns. I was able to buy fun school clothes, the coveted striped socks (featured in Seventeen Magazine) for friends, a present for my moms birthday, and filled the piggy bank too.

So the lesson learned to attract loyal clients was don’t stop at basic customer satisfaction. Instead, deliver beyond what they expect, you’ll feel good, and they’ll gladly pay more.

Rule 2: Delight Clients at Every Touch

Sometimes though, rapid growth and business success causes problems. When youre in more demand, you have to devise ways to continue giving amazing service. Systems help save time and create efficiencies. While that might impress your manager, and help you deliver, it’s usually not what the customer notices.

Rule 3: Value Integrity

In financial terms, you can run a very successful company, but its not worth the money if you don’t operate with integrity. Integrity really can be the secret to a more successful business. While that sometimes may run counter to popular thinking in the business world, if it’s missing in your company, clients and employees won’t trust you so you won’t have their loyalty.

Rule 4: A Service Culture Rules. Create It.

Experience has shown me that employees who fit well with their company’s culture do a better job. They want to share your brands mission and dedicate themselves to caring for clients well being. So hire for cultural fit before skills.

Rule 5: Deliver a ‘WOW’ Experience.

When you surprise your clients with thoughtfulness, you open the doors for business to return to you many times over.

Once my team was still early for a private event, yet later than we told our client, Stacey we would arrive. We always got on site at least 2 hours early. On this occasion, we had experienced a flat tire and arrived only 45 minutes early. This caused Stacey a lot of stress. Although our team rallied and everything was completely ready before her attendees arrived, a member of my team sensed her stress and immediately removed a $1650 charge for the beginning of the event, apologizing if we caused her to be anxious. Stacey was blown away, and relieved. A new team member expressed that she thought we were crazy to do that.

But guess who Stacey called when she wanted to hire for a large corporate event? That $1650 returned to us over $35,300 in additional business.

Rule 6: Say Thank You

“Thank you” is one of the most powerful expressions. You can pave the way for a lasting relationship that keeps giving by taking time to send a thoughtful note or gift to personally thank your employees or clients.

Empower your team to discover exciting ways to delight clients. As your service improves, you’ll build loyalty to your brand and grow your business. For example, Linda, our receptionist decided to send soft pink wildflowers near Valentines Day to clients who were recently widowed. She included a thoughtful note saying the team was thinking of them. It stirred emotion, gratitude, sparked many phone conversations, referrals, and deepened relationships.

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]]> Digital Transformation: the Science of Staying Relevant https://kellyashtonbradley.com/digital-transformation-the-science-of-staying-relevant/ Tue, 10 Jul 2018 13:47:23 +0000 https://kellyashtonbradley.bradcable2.wpengine.com/?p=140 The post Digital Transformation: the Science of Staying Relevant appeared first on Digital Marketing Director, Kelly Ashton Bradley.

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Were in the midst of a technological revolution that’s forever changing how we connect, live and work. Digital has fundamentally changed consumer expectations. Everyone expects an Amazon or Disney experience today. If your brand doesn’t embrace a digitally elegant and remarkable client experience (CX) you face losing a significant portion of your market to competing companies that do. It often requires radical transformation to secure a place in our ever-more connected world.

While some legacy enterprises have successfully transformed, for many, finding their digital footing is a struggle. Here are 5 main challenges:

1. Don’t Deeply Understand Their Clients

Identifying critical ways to add value to your clients life is the #1 focus of creating an elegant digital experience. It requires an intimate understanding of who your clients are, what they need, fear and want. Many companies don’t have a holistic understanding of their clients, and if they do, often they don’t segment them properly in the marketing process. While most conduct research, its often focused on specific metrics that don’t generate a real picture. Solve both of these problems and you have the foundational insights that will skyrocket your transformation success.

2. Resist Change

Many companies aren’t agile and can’t quickly change. They systematize the status quo and limit innovation to reduce risk. This is a major competitive disadvantage in todays rapidly evolving digital world.

Sometimes, resistance to change arises at an individual level because people view it in terms of their own career, comfort level, or security. Even if they think transformation is in the best interest of the company, they may instinctively resist because it impacts them directly.

How can you prepare?

Digital transformation isn’t for the faint of heart. Clear communication is key, so anticipate and prepare for some rough sailing. Stand behind your leadership team as they work to drive change. And strive to create a culture of innovation that publicly rewards the people in your company who display the mindset and behaviors needed at every level.

“DIGITAL TRANSFORMATION IS’T FOR THE FAINT OF HEART.”

3. Fear Failure

Digital transformation is about finding new ways to interact with your clients and provide the value they’re looking for. It comes with one big caveat: You will experience failure along the way. Failure stings, but its a hallmark of every successful endeavor. For those who embrace failure as a learning opportunity, it inspires innovation and fuels rapid growth.

How can you mentally prepare yourself? Work on your own mindset about failure. It helps to think of it as an investment portfolio. It has ups and downs, but over the long term, its periodically adjusted and increases in value. My personal ͚failure portfolio is extensive, and you couldn’t pay to get the valuable lessons its given me. My motto, fail fast, fail cheap. Learn from it.

4. Not Agile

Digitally agile companies take the insights they gain from their clients and explore, pilot, and then scale ways to offer more value. Speed is important because it allows them to quickly build on what works, and change what isnt working in weeks instead of months. However, there are two main roadblocks to agility:

Technology is the first roadblock. Its slow and costly to go from idea to implementation without a modern technology stack. Those who wish to transform should consider tech an indispensable part of their company’s future. Outsourced cloud environments which securely allow rapid experimentation while you improve the internal legacy infrastructure can help ease transformation disruption.

Decision-making is another roadblock. You aren’t moving fast enough if your company has to go through multiple presentations and months of committee meetings to approve funding for new initiatives. While managing spend is essential for any well-managed business, if your process (not a lack of capital) gets in the way of digital transformation, rethink it. Empower your team to make ground-level decisions to seize the momentum needed to keep up with the digital world. If you don’t trust your team, find out why, then fix it. Compliance, legal, brand or other well-intentioned roadblocks can take decision-making from weeks to quarters, so build policy to fast-track whats needed for digital initiatives.

5. Non-Collaborative Culture

Creating a seamless digital client experience demands brilliant collaboration. It requires teamwork between business strategy, marketing, IT, operations, customer service, product development, the executive team and nearly every other part of your organization. It’s a must to have the CEO actively on board to fuel digital transformation.

At first, all these challenges can seem impossible to navigate. That’s why its important to select digital managers and vendors who are both inspiring and collaborative. Support them by setting company-wide expectations toward a unified client experience.

Wrap-up

Digital transformation is a critical component of a strong brand. Successfully implementing it gives you a competitive advantage that sets you apart from those still struggling to get there. Today, it’s not enough to add trendy digital toys while the core business remains unchanged. Your customers are evolving and the world is too. The company of the future rides on the wave of change. Will you be there?

Kelly Ashton Bradley masterminds marketing transformations that build brands, engage people, fuel loyalty and drive profitable revenue growth. www.kellyashtonbradley.com

Double, triple, even 10X your business. BRAND LABS™ Marketing Transformation Workshop with Kelly.  Learn More!

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]]> Rebranding: 9 Reasons Why You Should Rethink or Refresh Your Brand https://kellyashtonbradley.com/rebranding-9-reasons-why-you-should-rethink-or-refresh-your-brand/ Tue, 10 Jul 2018 13:45:01 +0000 https://kellyashtonbradley.bradcable2.wpengine.com/?p=137 The post Rebranding: 9 Reasons Why You Should Rethink or Refresh Your Brand appeared first on Digital Marketing Director, Kelly Ashton Bradley.

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Rebranding delivers clarity and a revitalizing change for your brand’s future. As your company evolves and grows, you’ll need to periodically refocus your brand to reflect who you’ve become, what you stand for, and why it matters. Before you rebrand, it’s helpful to actually realize what branding is and how it works. Neil Patel offers a great overview in his video “What is Branding and How Does it Really Work”.

9 Reasons Why Your Company Should Rebrand:

1. Gain a Competitive Advantage

A well planned and executed rebrand can one-up your competition, excite clients, and counter loss of market share or falling sales. Identify what gives your company its unique edge then build your brand around it.

2. Fix Misaligned Marketing

If you operate without a branding style guide, your brand can become a jumble of resources. Using incongruent logos, type, color palettes, images, content, and tone of voice dilutes your brand. To present a consistent face to your clients and prospects, you’ll need to streamline and simplify your branding.

3. Modernize

Getting a fresh, modern image is one of the most common motivations behind rebranding. If your brand looks dated, it’s time to refresh or rebrand. Don’t confuse “dated” with vintage. Vintage is stylish. Dated isn’t. A strong brand is striking. It can help you retain existing customers and attract new ones.

See 6 Instant Benefits of Really Great Brand Design

4. Signal Significant Business Changes

To stay competitive, companies adjust business models, and add new services and products. If you used to do A but now you do A and B, it’s time to clarify your message to reflect it. This often entails rethinking your brand to reflect what you do, why you do it, and why people should care.

5. Show the Bold, Human Side of Business

Banish boring even if you sell the most mundane products or services. Tell your authentic story and illustrate it with branded marketing campaigns and valuable content that surprises, delights, teaches, and inspires.

6. Counter a Negative Image

It isn’t easy to distance a brand from negative implications. Rebranding is sometimes used as a corrective measure, but it’s not always successful.

7. Promote a Name Change

Changing your name provides the perfect opportunity to examine and rethink your entire brand from the ground up.

8. Reposition for Company Growth

Startups often begin without having a professionally designed brand. However, brand building becomes an important aspect for young companies so that you’re taken seriously as you scale and rise to challenge established brands.

9. Bring Together Mergers, Acquisitions, Ownership Change or Restructure

Changes of ownership or merging two cultures often requires rebranding to reflect the new company values, vision, priorities, and personality. This is also an ideal time to align your business strategy and your marketing strategy. American Express offers some solid advice in “7 Steps to a Successful Rebrand” on the OPEN Forum.

There are risks and rewards associated with rebranding, and it should never be taken lightly. Rebranding is built around sound strategy, a streamlined process, and a solid timeline. It’s best executed by an experienced branding professional who will guide you seamlessly through the process. American Express offers some solid advice in “7 Steps to a Successful Rebrand” on the OPEN Forum.

Your brand shows who you are, what you stand for, and why you’re unique. It gives your company an edge and helps you stand out. Carefully cultivate your brand and refocus it regularly so you can grow your company.

Kelly Ashton Bradley helps companies build their brand, tell their authentic story, and transform their marketing to fuel double digit revenue growth. www.kellyashtonbradley.com

Backed by experts, BRAND LABS™ Marketing Workshops help companies build their brand + transform their marketing.  Learn More!

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]]> Integrated Marketing Campaign, Do More That Matters® B2B, B2C https://kellyashtonbradley.com/integrated-marketing-campaign-do-more-that-matters-b2b-b2c/ Tue, 10 Jul 2018 13:41:46 +0000 https://kellyashtonbradley.bradcable2.wpengine.com/?p=125 The post Integrated Marketing Campaign, Do More That Matters® B2B, B2C appeared first on Digital Marketing Director, Kelly Ashton Bradley.

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Project Brief

Centered on the release of a new life and legacy planning book, You Can Do More That Matters® , the campaign combined digital, print, public relations, direct mail, email, radio, video, giveaways, and speaking at national conferences.

The Campaign

The campaign, kicked off with a live launch party + book signing in Providence, RI and Hartford, CT. It unfolded over 18 months in multiple stages to ensure that the marketing message was consistently received by the greatest possible number of people in the target market.

My Role

developed the marketing strategy, and campaign working with the authors, publisher, CBS radio, PR firm, digital developers, vendors, and strategic partners. I created content and designed marketing collateral, radio ads, and presentations.

Book Trailer: View the video
Copyright: Do More That Matters, LLC

Conceptual Design Samples

The Skills Needed To Produce Brand Excellence

Graphic Design

Thoughtful design centered around the book jacket colors and fonts carried throughout the campaign branding.

Event Planning

Remarkable launch parties, educational workshops, and multimedia presentations at national conferences.

Digital Marketing

Landing pages, pre-qualifying surveys, blogposts, web banner ads and video led to expanded opportunities.

Brand Strategy

Synthesizing the brand’s personality and meaning for the optimum customer experience and business results.

Campaign Accolades

Thank you for all your hard work and effort making our brand launch a huge success.

Greg H., Wealth Advisor

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]]> Nonprofit Foundation Presentation, B2B, B2C https://kellyashtonbradley.com/nonprofit-foundation-presentation-b2b-b2c/ Tue, 10 Jul 2018 13:31:32 +0000 https://kellyashtonbradley.bradcable2.wpengine.com/?p=118 The post Nonprofit Foundation Presentation, B2B, B2C appeared first on Digital Marketing Director, Kelly Ashton Bradley.

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Project Brief

A captivating multimedia presentation, special report, and nurture sequence developed to create awareness + gain donors for Connecticut Sports Foundation and ILROG Research. It was presented at the IMI Affluent Family Forums.

The Opportunity

IMI is a leading research and education organization for the investment community. The Affluent Family Forum was created for a niche group of investors and family offices with a net worth of over $100 million in assets. Presenting to this group offered unparalleled opportunities for the Foundation to expand its donor base and forge new alliances. Following the presentation, a nurture sequence was put into action to secure opportunities.

My Role

Strategy
Branding
Graphic design
Content

View the Special Report
Copyright: Connecticut Sports Foundation

Conceptual Design Samples

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]]> Brand Book: Your Story, Our Story B2C https://kellyashtonbradley.com/brand-book-your-story-our-story-b2c/ Tue, 10 Jul 2018 13:26:58 +0000 https://kellyashtonbradley.bradcable2.wpengine.com/?p=108 The post Brand Book: Your Story, Our Story B2C appeared first on Digital Marketing Director, Kelly Ashton Bradley.

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Project Brief

The brand book is designed around a financial services firm’s customer personas. It makes people feel at ease as it tells the story of why people seek wisdom from a personal advisor. It shares the company’s values, investment philosophy, story, and offers advice on selecting a financial advisor.

The Campaign

The brand book is a critical component of the financial services firm’s prospect and client packets. The heavy weight bronze metallic paper and embossed silver stamp along with parchment pages inside inspire people to save it. The quality and thoughtful content clearly make the company stand out.

My Role

Client Persona + Research Copy
Graphic Design
Photography for select images
Vendor Management

VIEW THE BOOK
Copyright: Hammond Iles Wealth Advisors

Conceptual Design Samples

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]]> Branding a Startup, Planned Giving Strategies® https://kellyashtonbradley.com/branding-a-startup-planned-giving-strategies/ Tue, 10 Jul 2018 13:20:31 +0000 https://kellyashtonbradley.bradcable2.wpengine.com/?p=102 The post Branding a Startup, Planned Giving Strategies® appeared first on Digital Marketing Director, Kelly Ashton Bradley.

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Project Brief

Founded to help nonprofit organizations secure donors, the company was also a marketing strategy to build clients for a wealth management firm by helping educate the nonprofits’ donors on charitable giving plans and reducing or eliminating estate taxes.

The Branding

A warm, positive red was selected because it captures attention, commands action, and is energetic. Balanced by silver taupe, the design generated many positive comments for its uniqueness in the nonprofit world. At industry events and tradeshows, the brand took center stage with the distinctive red backdrop, and slogan “We Start Conversations!”

My Role

Branding + content
Digital management + trademarks
Multimedia conference presentations
Tradeshow display

Project URL: www.plannedgivingstrategies.com
Copyright: Planned Giving Strategies, LLC

Conceptual Design Samples

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]]> Dreams Event with Sandra Joseph, Phantom of the Opera B2C https://kellyashtonbradley.com/dreams-event-with-sandra-joseph-phantom-of-the-opera-b2c/ Tue, 10 Jul 2018 13:16:32 +0000 https://kellyashtonbradley.bradcable2.wpengine.com/?p=90 The post Dreams Event with Sandra Joseph, Phantom of the Opera B2C appeared first on Digital Marketing Director, Kelly Ashton Bradley.

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Project Brief

Sandra Joseph, of Phantom of the Opera fame, an inspiring speaker and amazing singer starred in an out-of-this-world VIP event hosted for 320 clients at a top-quality venue.

The Campaign

The campaign’s primary goal was to cultivate an awareness of wealth as it relates to values and dreams for intergenerational families. It included direct mail, red carpet event, email, digital, and print.

My Role

Strategy
Vendor management
Marketing campaign
Graphic Design + content
Event planning + execution

Read Go for Your Dreams Special Report: (PDF)
Copyright: Hammond Iles

Conceptual Design Samples

Campaign Accolades

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